What is Anchor text?

Anchor text is the text that is used as the hyperlink for a URL or a link. It is the text that appears as the clickable link, and it is usually underlined or highlighted in a different colour to distinguish it from the surrounding text.
In other words, anchor text is the text that says “click here” or “learn more about this” that you can click on to visit a different webpage or webpage section.

How to create anchor text?

Here’s a step-by-step guide on how to create anchor text:

Step 1: Choose the Text

Decide on the text you want to use as the anchor text. This should be a clear and concise description of the content of the linked page.
Keep it short and sweet, ideally no more than 2-3 words or a short phrase.

Step 2: Highlight the Text

Select the text you want to use as the anchor text by clicking and dragging your mouse over it.
Make sure the text is highlighted or selected.

Step 3: Create the Link

Click on the “Insert/edit link” button (usually represented by a chain icon) or press Ctrl+K (Windows) or Command+K (Mac) to open the link editor.
In the link editor, enter the URL of the page you want to link to in the “Link URL” field.

Step 4: Add Anchor Text

In the link editor, enter the anchor text in the “Text” field. This is the text that will be displayed as the hyperlink.
Make sure the anchor text is accurate and descriptive of the content of the linked page.

Anchor Text in seo.How its works? Why is important?

What is Anchor Text in SEO?

Anchor text is the text used to link to another webpage or website. In the context of Search Engine Optimization (SEO), anchor text is a crucial element that helps search engines understand the content and relevance of a webpage.

How Anchor Text Works in SEO?

Linking: When you create a link on your website, you use anchor text to describe the content of the linked page. For example, if you’re linking to a page about “dog training,” your anchor text might be “Learn Dog Training Techniques.”

Crawling: Search engines like Google, Bing, and Yahoo use web crawlers to scan and index websites. When they crawl your website, they extract the anchor text and store it in their databases.

Indexing: Search engines use the anchor text to index your webpage and determine its relevance to specific search queries. This helps them rank your webpage in search results when users search for related keywords.

Why is Anchor Text Important in SEO?

Ranking Signals: Anchor text is a ranking signal that helps search engines understand the relevance and authority of a webpage.

Keyword Association: Anchor text helps associate your webpage with specific keywords and phrases, improving its visibility in search results.

User Experience: Good anchor text provides users with a clear understanding of what they’ll find when they click on the link.

Internal Linking: Anchor text can help improve internal linking by creating a logical hierarchy of content and guiding users through your website

Anchor Text vs Hyperlink:

Anchor Text:

Anchor text used for describe a link.

It’s the clickable text that appears on a webpage.

Anchor text is usually highlighted in blue (or another color) and underlined.

When you hover over the anchor text, your cursor changes to a pointing hand, indicating that it’s a clickable link.

Hyperlink:

A hyperlink is the actual link that connects two web pages or websites.

A hyperlink is created using HTML code, typically using the <a> tag.

When you click on a hyperlink, your browser navigates to the linked page or website.

Hyperlinks can be invisible, meaning they’re not visible on the webpage, but still functional.

Here are some examples of anchor text:

“Learn more about SEO” (hyperlinking to a webpage about SEO)

“Get started with our free trial” (hyperlinking to a sign-up page for a free trial)

“Download our latest report” (hyperlinking to a downloadable PDF report)

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