What is a long-tail keyword?
long-tail keywords are longer sets of words that are more specific and less competitive than a generic keyword.
It is called “long-tail” because it is a longer phrase or set of words that is more specific and targeted to a particular audience or niche.
How do you choose a long-tail keyword?
Step 1: Identify Customer Queries
Identify common questions, concerns, and pain points that customers are asking.
Example:- If customers are Asking for Any Restaurants then you can take the keyword for Restaurants.
Step 2: Turn Queries into Keywords
Convert each query into a long-tail keyword by adding specific words, phrases, or modifiers.
Here, We suggest tool ” Free long tail keyword generator Tool “
Example:- You can choose a long tail keyword like ” BEST RESTAURANTS IN AHMEDABAD “
Step 3: Validate Keyword Demand
Use online tools like Google Keyword Planner, Ahrefs, SEMrush, or Moz Keyword Explorer to validate the demand for each long-tail keyword.
Example:- You can check your keyword to find out their value and traffic if you need to add some more words like ” BEST 5 RESTAURANTS IN AHMEDABAD “
It is important to make your keyword unique and challenging.
Step 4: Prioritize Keywords
Prioritize the long-tail keywords based on their relevance to your business, customer queries, and search volume.
Example:- It is important to take prioritize keywords like in the above statement ” In Ahmedabad “and make the sentence for a specific location.
What Examples of Long Tail Keywords?
Here are some examples of long-tail keywords:
“best restaurants in New York City”
“buying a used car in Delhi”
“organic food delivery services in Kerala”
“best yoga classes in India”
“discounts on wedding dresses in Madhya Pradesh”
HOW TO RANK LONG TAIL KEYWORDS?
To rank your long-tail keyword, you’ll need to follow a structured approach that combines on-page optimization, off-page optimization, and technical SEO.You can also search your keyword on https://answerthepublic.com/ for the right heading structure.
On-Page Optimization:
Keyword Specification:–
Use your target long-tail keyword in the page title
Include it in the meta description
Place it in the H1 header tag
Content Quality:-
Create Right and Organic Content that addresses the user’s query
Create high-quality, engaging, and informative content
Aim for a minimum of 500 words of content
Off-Page Optimization:
Link Building:-
Get high-quality backlinks from highly authoritative websites.
Use link-building strategies like guest blogging, broken link-building
You can check your backlinks from Moz’s free backlink checker
Social Platforms:-
Share your content on social media platforms
Connect with your audience by replying to comments and messages.
Technical SEO:
Page Speed:-
Ensure your page loads quickly
Utilize tools like Google PageSpeed Insights or GTmetrix to analyze your website’s performance.
Mobile-Friendliness:-
Ensure your website is mobile-friendly and responsive
Test your website using tools like Google’s Mobile-Friendly Test
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We are a digital marketing agency in Ahmedabad. We provide a complete certification course on website traffic and engagement. It is all about the ability to learn the skills of making good graphics and managing them, Search Engine Optimization, Search Engine Marketing with Google Ads, Social Media Marketing with Facebook and Instagram, Content Marketing Strategies, Email Marketing Techniques, and the use of Analytics Tools such as Google Analytics
