What is website traffic?
Website traffic is the measure of visitors to a website within a given time. Whereas high website traffic may be good, it does not secure success in case users fail to engage with the content. On the other hand, lower traffic experienced with high engagement rates may imply that an audience is loyal and derives value from what you give.
There are various forms of website traffic; some of the major ones include:
1. Direct Traffic: People go to your site by typing the URL directly in their browser or through bookmarking.
2. Organic Search Traffic: These are the people who will visit your site through the unpaid results of search engines, the most common being Google.
3. Paid Search Traffic: This refers to the category of visitors that derive from paid advertisements on search engine result pages.
4. Referral Traffic: Traffic coming from external websites due to referral links.
5) Traffic from Social Media: This denotes the number of users who access your site from a link shared across social media. Moving on.
What is User Engagement?
The level of interaction exhibited by users on the product, service, or content is user engagement. This is often used to describe the value a user places on interaction and possibly valued through the number of clicks, shares, downloads, time spent on the site or app, etc., compared to some form of participation.
Why User Engagement Is Important?
Site Engagement Metrics
• Tells about the quality of the user experience
• High engagement means better rates of conversion
• Engaged users will be likely to make an action
Website Optimization Strategies
• Content optimization with the right keywords
• Targeted landing pages
• Quality content- that is engaging
• Digital ads
• Increase the reputation of local search
• Email links to the website
User Engagement: Benefits
1) Attract and Hold Attention: Engaged users leave the likelihood of consuming a lot of time in their interaction with the brand.
2) Brand Advocacy: Satisfied and engaged customers turn out to be propagandists of the brand by spreading their good experience to others.
3) Improved Customer Insights: Engaging with users gives a brand much information in terms of feedback and insights into customer preferences.
4) Stronger Emotional Connection: By personalizing content and interaction, brands create an emotional bonding process between them and their customers.
What are the differences between user and customer engagement?
User engagement is one of the most important factors when dealing with time spent, frequency of visiting, clicks made, shares, and other activities on different digital platforms, software, or services. Involvement takes place in a specific product or platform, measuring the time of a session and the number of page views along with the user retention rate. These strategies work on increasing the frequency of use and the intensity of interaction. Regular interaction means more user satisfaction, which hence improves brand loyalty and potentially turns to advocacy.
Customer engagement: Customer engagement goes a step further than user engagement toward establishing an emotional bond with customers on top of building long-term relationships. Ultimately, the goals for both are loyalty and advocacy; at every touchpoint of their customer journey, the customer should feel that they are valued and bonded with the brand.
What are the Factors that Affect User Engagement?
• Relevance: Relates to the interest and needs of the user that captures their attention and encourages further exploration.
• Value: It provides value to the user’s queries or solves problems to increase user engagement.
• Accessibility: Leveraging the engagement level through the speed of website loading, mobile responsive and ease of navigation.
• Usability: Allowing a more clarity-oriented engagement through instructions, intuitive designing and well-planned content structure.
• Design: Decent appearance of website- colour scheme, typography, images and layout levers the user engagement.
BRAHM INNERBRAIN TECHNOLOGIES PVT LTD.
Our school drives a complete certification course on website traffic and engagement with users; the course prepares the learner not to just survive but to emerge victoriously in today’s digital domain. It is all about the ability to learn the skills of making good graphics and managing them, Search Engine Optimization, Search Engine Marketing with Google Ads, Social Media Marketing with Facebook and Instagram, Content Marketing Strategies, Email Marketing Techniques, and the use of Analytics Tools such as Google Analytics. The participants will also be taught mobile marketing strategies against the fast-paced growth of the mobile user market. Whether you are a complete newbie aiming to really establish good groundwork or a professional seeking to just further your knowledge in digital marketing, our program will provide practical knowledge and a whole range of hands-on experience that you would need to carry out effective goal realization.