Many important techniques and essential things are shown in the SEO pyramid. Those who are learning SEO from the beginning should keep many things in mind.
The SEO Pyramid Contains top to down layers on their importance:-
1. Analytics and Performance
2. Social media
3. Keyword researching and Targeting
4. Content quality
5. Link building
1. Analytics and performance
Analytical and performance checking stayed in the first layer of the SEO pyramid. Analytics involves the systematic analysis of data to evaluate the performance of marketing strategies and understand user behavior.SEO involves a variety of digital marketing strategies.Utilizing SEO tools like Google Analytics, Site performance Analytics, User behaviour, and campaign success, understand where visitors are coming from organic search, referrals, social media, etc. Analyze the total number of visitors who leave after viewing only one page.
2. Social media:-
Social media marketing stayed in the second layer of the SEO pyramid. Social media can reach a broader audience and increase the chance of attracting more users. Google search engine algorithm indexed those social media posts which highly considerable and engageable. Social media posts can generate traffic and engagement long after they’re published. Social media can build community and brand loyalty through consistent interaction with followers, responding to comments, addressing questions, and participating in discussions.
3. Keyword researching and Targeting:-
Keyword research is the process of identifying the terms and phrases that users are searching for in search engines, which helps inform content strategy and SEO efforts. Keyword research to target audience stayed in the third layer of the SEO pyramid. You can use different tools for keyword research to create content that addresses users’ needs.
4. Content quality can make high-
Quality content to attract and retain an audience, improving SEO, and establish brand authority. First ensuring content is original and not duplicated from other sources. Include various formats such as images, videos, infographics, and interactive content to enhance engagement and retention. Keeping content fresh and updated to ensure it remains relevant and to maintain search engine rankings
5. Link building:-
Link building is the process of acquiring hyperlinks from other websites to your own. Make qualitative links by focusing on acquiring links from reputable and relevant sites rather than simply trying to accumulate a high number of links. Finding broken links on other websites and reaching out to suggest your content as a replacement, providing value while gaining a backlink.
