INTERNAL LINK BUILDING:-
Internal link building is a process of creating hyperlinks in an online platform that connect different web pages, posts, and content within the same website. The process helps improve user experience, enhances search engine optimization, and provides navigation on the structure of the website.
Why would an internal link be used?
1) Improved User Experience: Internal links will help users navigate your site and consume more of your content. They will provide quick access to additional information and allow them to easily locate their desired information.
2) Improved SEO: Internal Linking will improve your search ranking through increased page views and user engagement, distributing link equity and authority across your site, and establishing a defined hierarchy of content.
3) Increased page views and engagement: Internal links could motivate users to view more of your website, hence increasing page views and engagement. This will bring about better conversion rates and increased opportunities for users to engage with your brand.
4). Low bounce rate: With internal links to relevant and useful content, you reduce the possibility of a high bounce rate for your website. That is, users will take more time reading other content on your website.
5) Better authority and credibility: Internal linking helps in making your website an authority in its own niche by opening an evident pathway to relevant great content.
6) Better user retention: You can bring users back to your site and get them looking at other pages by adding internal links that help users find more relevant and useful information.
7) More conversions: With more relevant and useful internal links, there is the possibility of turning users into customers or leads.
WHAT ARE THE STEP FOR INTERNAL LINK BUILDING ?
Step 1: Plan and Research
Know how your website works regarding its structure and hierarchy.
Survey the content on your website.
Identify the keywords necessary for your target niche.
Choose a strategy that suits your needs.
Step 2: Craft Exceptional Quality Content
Create interesting, useful, and high-quality content.
Use targeted keywords in context-not keyword density-based.
Optimize performance for images and videos.
Step 3: Find Relevant Pages
Find site pages highly relevant to your content.
Set the criteria for relevance.
Make a list of the highly relevant pages.
Step 4: Create Internal Links to Other Content
Identify what anchor text to link to.
Use anchor text that is descriptive, contextual, and rich.
Link to relevant pages, but avoid overlinking.
Step 5: Internal Link Improvement
Optimize your internal links by perfecting their performance.
Use efficient methods of internal linking.
Keep evaluating them from time to time for necessary changes.
How does internal linking help in building website traffic?
Internal linking will improve the traffic on the website by:
1) Enriching User Experience: Internal links allow a person to navigate through the site without wasting much time in finding what he needs and thus keeps them moving.
2) Growing Page Views: Internal linking grows the numbers in terms of page views and general traffic by making users view other pages.
3) Improvement in SEO: Internal links make it easier for search engines to understand the site’s hierarchy and architecture and may improve SEO and rankings.
4) Dispersion of Link Equity: Internal linking spreads link equity and authority throughout the site, helping facilitate better ranking at page levels.
5) Reduce Bounce Rate: Internal linking with relevant and useful links can reduce bounce rates, while increasing the engagement of users.
Best Practices:
1) Use descriptive anchor text: Anchor text should describe the nature of the content to which the link is being provided. This helps both users and search engines understand the purpose behind the link.
2) Use keywords relevant to the topic: Include relevant keywords in the anchor text to receive SEO boosts and assist users in finding related content.
3) Internally link to relevant content: Keep internal links to useful and relevant content deeper within your site for the benefit of user experience and value addition.
4) Avoid over-linking: Avoid over-linking, which dilutes link equity and will make the search engines question which pages are more important.
5) Link to core pages: Provide a direct link to the vital pages like a home page, about page, or services page, so that clear hierarchy can be maintained and users can navigate through the site accordingly.
BRAHM INNERBRAIN TECHNOLOGIES PVT LTD:
Our school offers a full-scale certificate course in website traffic and user engagement. This course is designed to equip learners with the competencies required to be abreast of current digital requirements. This course encompasses such critical areas as graphic design, search engine optimization, search engine marketing, Google Ads, and social media marketing through Facebook, Instagram, among others, with content marketing.
Here are some additional links to explore marketing purpose:-
What Is Link Building?
Social Media Monitoring
Content Recommendation
Video Marketing
Email Marketing