2) What is WhatsApp Business API?
Meta that helps small and large businesses communicate. WhatsApp Business is designed for small businesses.
– Allows business brands to integrate WhatsApp into their customer service, CRM, e-commerce platform, and marketing tools.
3) What are the key features for e-commerce?
1. Automated messages: E-commerce businesses can set up automated messages for order confirmations, shipping updates, cart reminders, and post-purchase feedback.
2. Product catalogue integration: Businesses can display product catalogues, prices, details, offers, discounts, coupons, etc. in WhatsApp chat directly from the WhatsApp Business app.
– Customers can also view product prices and place orders
3. Personalised customer support: Chatbots can also be used to handle common queries like tracking your business’ orders or processing returns.
4. Proactive notifications: WhatsApp can also send templated messages to customers to notify them about your product, coupons, or offers.
5. Secure conversations
All WhatsApp messages are end-to-end encrypted, giving customers the confidence that their information cannot be shared.
4) What are the benefits for ecommerce brands?
customers has also changed. Key benefits include:
– WhatsApp message opening rate is over 70%
– Send and receive messages in real-time, such as images, audio, video, documents.
– Contact customers to fix any issues
– Scalability: Automation support for marketing planning and communication with marketing teams.
