1) What is WhatsApp Business?
WhatsApp Business is a special version of WhatsApp designed specifically for businesses. This app is useful for merchants who want to communicate with their customers in a professional way. Its features include automated messages, quick replies, business profiles, and other tools.
2)Steps to connect business to WhatsApp Business?
1. Download WhatsApp Business App
First of all, you need to install the WhatsApp Business app on your smartphone. You can download it from Google Play Store (for Android users) or Apple App Store (for iPhone users).
2. Register with your business number
Open the app and click on “Agree & Continue”.
Now you will have to enter a mobile number. If you are already using the same number on your personal WhatsApp, you will get the option to change it to WhatsApp Business.
Verify the number by entering the OTP (one-time password).
3. Set up a business profile
Once the number is verified, you will have to set up your business profile. This includes:
Business name (cannot be changed once set)
Business category (e.g. retail, health, education, hotel, etc.)
Business description (brief information about your business)
Business address (if you have a physical store)
Email and website link (if available)
4. Set up business tools
WhatsApp Business has some special features that help you grow your business:
(a) Set up greeting messages
When a new customer messages you, an automatic greeting message can be sent.
(b) Set up away messages
When you are not available, WhatsApp can automatically send a message.
(c) Set up quick replies
If you have a frequently asked question, you can use quick replies.
5. Use WhatsApp Catalogue
WhatsApp Business offers you a catalogue feature to showcase your products and services.
How to set it up?
-Open the WhatsApp Business app
-Go to More options (three dots)
-Click on “Business tools”
-Select “Catalogue”
Click on “Add product or service” and upload your product details and images
6. Connect to WhatsApp Web
If you want to manage your business from a laptop or desktop as well, you can use WhatsApp Web.
How to do it?
-Open web.whatsapp.com on your computer
-Open the WhatsApp Business app on your phone
-click on “Link a device”
-Scan the QR code and your account will open on the web