- What is Pay-Per-Click (PPC) advertising?
Pay Per Click (PPC) :-is a type of online advertising done through the internet where advertisers pay for every click made on their ads. Generally, you just create ads to display for the search engines such as Google and other sites. When someone searches for a particular keyword or phrase, the ad you have created appears on the search engine results page. By clicking on it, you pay an amount of charge.
- What is Google AdWords?
Google AdWords :- is a popular pay-per-click advertising system that allows businesses to display text-based advertisements on Google’s SERPs and on websites in the Google Network. AdWords lets businesses strategically reach their target market along with grabbing traffic and conversions to their website.
How does Google AdWords work?
Here’s a step-by-step overview of how Google AdWords works:
- Registration: Sign up on Google AdWords and create a campaign.
- Set your budget: Decide how much you’d like to spend per day or overall.
- Targeted Keywords: Identify the keywords and phrases that you wish your ads to appear with.
- Create ads: Build the text ad by adding a headline, description, and URL.
- Set Bids: Just set the bids that you’ll be comfortable paying for a click on your ad.
- Ad review: Google reviews your ad to see if it follows their guidelines.
- Display of ads: It will display your advertisement on pages that have results and
other relevant sites based on the keywords assigned by you. - User Click: You will pay the bid amount if a user clicks on your ad.
- Performance tracking: Monitor your advertisement’s performance using reporting tools available in Google AdWords.
Benefits of Google AdWords:
Targeted advertising: Reach your target audience with Precision.
Trackable: Measure your ad’s performance and refine your campaigns based on the data you collect.
Affordable: Pay only for those clicks that are valuable to your business.
Flexibility: Modify your campaigns at the drop of a hat in response to marketplace alterations.
Scalability: Scale your campaigns up or down as necessary.
Common metrics from PPC:
CPC (Cost Per Click): The price you would pay for every single click on your ad.
Conversion Rate: The rate at which visitors to a website take a desired action on the site.
Cost Per Acquisition (CPA): The amount it costs to acquire a customer or conversion.
ROAS (Return on Ad Spend): How much your ads are bringing in revenue for the amount invested.
Best Practices for Google AdWords
Keyword research: Identify appropriate keywords and phrases to represent your business.
Write compelling ad copy: Develop ads that just grab a user’s eye and make them click. Set bids that are competitive but still profitable for you.
Monitor and Optimize: Keep a constant eye on your ad’s performance and optimize the ads whenever necessary.
You can master Google AdWords to drive targeted traffic and increase your conversions with results.
BRAHM INNERBRAIN TECHNOLOGIES PVT LTD.
Our school drives a full certification course on website traffic user engagement. This course would help learners to keep up and win in the current digital domain. This all boils down to learning about great graphics, how to manage them with techniques like search engine optimization and search engine marketing, use Google Ads, apply social media marketing via Facebook and Instagram, content marketing strategies, email marketing techniques, and using analytic tools like Google Analytics. It shall also include mobile marketing strategies against the fast-moving wave of mobile user growth. Whether you are a complete beginner aiming to lay very good groundwork, or a professional who needs to further your knowledge about digital marketing, this course will give you practical knowledge and a whole range of hands-on experience necessary to carry out effective realization of goals.
Here are some additional links to explore marketing purpose:-
Social Media Monitoring
Content Recommendation
Video Marketing
Email Marketing